The store environment reflects the ZERRES brand as a European fashion brand originated in Germany. The store is minimalist in its form language and colour/material theme to ensure that the fashion items take center stage.

A strong selling point is the Perfect-Fit system which is highlighted as well as the material quality and know-how deriving from ZERRES’ successful history.

The concept is to use standardized units, layout elements and feature items which can be adjusted and arranged to fit different store locations and site requirements. The flexibility lays in the combination of the individual display elements and special features which can be adjusted according to the location, yet still retain a recognizable brand appearance. The display units are multi-purpose in terms of integration hidden storage, labeling, branding display, etc.In addition interactive/multimedia features are integrated in the store concept to enrich the customer’s shopping experience and distinguish ZERRES from its competition.